Las Vegas | March 17–18, 2025
Altitude Intimates 2025 lit up Las Vegas with three days of fast-paced meetings, bold launches, and a vibrant community of innovators redefining what intimacy, pleasure, and wellness can look like. For the Sciart Marketing team, it was a chance to catch up with clients, meet future partners, and take the pulse of a rapidly evolving industry.
Here’s what stood out - and the trends we think will shape 2025.
1. Pleasure Meets Personalisation
From toys tailored to cycle tracking to tech that adapts in real time, personalisation is the name of the game. Brands are using smarter data, app integrations, and design thinking to create experiences that feel one-to-one - even in a mass-market setting.
Shoutout: We loved catching up with Love. Not War. whose sustainably designed vibrators are sleek, eco-conscious, and engineered for pleasure. Their commitment to modular, repairable design puts personalisation and planet first. Check them out at www.l-n-w.com
2. Innovation Isn’t Just Product-Based - It’s How You Sell
Creative point-of-sale experiences, interactive displays, and QR-powered storytelling were everywhere. Many brands also talked about Amazon strategy and how DTC playbooks are now informing wholesale execution.
Who’s leading the charge? Hot Octopuss continues to break boundaries with bold branding and pioneering products like the new Enhanced Pulse Duo®. They’re a great example of how a clear digital funnel - from performance ads to conversion-optimised landing pages - supports retail lift.
3. Packaging That Pops
First impressions matter, and we saw some beautiful new packaging that elevates the category beyond clinical or cheesy.
Überlube’s updated bottles and boxes were a favorite — minimal, modern, and confident. This kind of thoughtful design not only stands out on shelves but aligns with the premium, inclusive experience today’s consumers expect.
4. Compliance Is Still a Battlefield
The same old story: Meta said no. Google flagged your ad. Payment processors won’t play ball. But behind the frustration, we saw resilience - and creative workarounds.
We talked to dozens of brands about how they’re adapting. It’s clear this issue isn’t just a Sciart talking point - it’s an industry-wide challenge.
5. Distribution Gets Strategic
One of the most important - and often under-discussed - conversations we had was around distributors. As the category matures, brands are no longer just looking for volume movers. They're seeking strategic partners who can support brand-building, provide better visibility in-store and online, and align on education and compliance.
We spoke with several leading distributors who are evolving their models to be more collaborative, data-savvy, and growth-minded. The role of distribution is shifting — and it’s one of the most exciting spaces to watch in 2025.
Shout out to Creative Conceptions, Nalpac and Entrenue, who are a driving force in this category.
5. Cross-Category Collaboration
The most exciting booths weren’t just selling - they were storytelling. Brands are teaming up to blend wellness, fashion, pleasure, and education in new ways.
Crave’s elegant necklace vibrator was a perfect example — a product that’s as wearable as it is functional. Honey Playbox impressed us with their inclusive approach and thoughtful product curation, while Bathmate continues to lead in hydro-based innovation with new lines that look as good as they perform.
And let’s not forget Splash Blanket — their simple, stylish solution for worry-free playtime is the kind of practical innovation we love seeing.
Final Word from Sciart
Altitude Intimates 2025 was more than a trade show — it was a barometer for where the industry’s going. We left with fresh ideas, new leads, and a deeper belief in the value of smart digital strategy paired with brand bravery.
If you’re looking to scale in a space that’s still navigating restrictions, we’re here to help. Whether you’re already a client or someone we met on the floor - let’s keep the conversation going.
See you at Erospain.